Email marketing allows you to increase your target market while also promoting customer loyalty and boosting brand recognition. Designating vital information about potential clients through segmentation allows you to personalize your email marketing campaign. With effective email marketing software, you can efficiently and easily segment your email list, making recipients more likely to open and act rather than delete.
Segmentation allows you to direct your emails to specific individuals based on their own likes, dislikes, purchasing history and more. This helps you to reach the right target market every time you send out an email marketing blast. edu-art-gelderland.nl Mass emails that are sent out to everyone on your list, regardless of if they are new to your list or a loyal long-time subscriber, can sometimes backfire, creating bad will and a feeling that the company doesn’t value its clients. With segmentation, each different category gets its own specific email, targeted to address customers’ unique needs. This gives an impression of caring and consideration that clients react well to, making your marketing efforts more likely to trigger a positive response.
How email segmentation works is to simply add as much detail into a person’s entry as possible, separating it into categories. Initial information gives you basic segmentation – useful data can include items such as the date the person opted in, location, and whether the person purchased or just requested more information. Location is an important factor that tells you whether the person is more likely to visit your physical storefront or shop your online store. Remember to not ask too many questions on the initial ‘opt in’ page. While information is important, too many questions can scare potential clients away, making them suspicious and fearful. Send out a survey at a later date to glean more specific details including which products or services they are interested in and how often they make these purchases. Use incentives to encourage participation. This is also a good time to ask if they like receiving email coupons, discounts or newsletters. This is crucial information that can guide you in making more effective email marketing decisions in the future. With email marketing software, you can quickly import this information into the program, which then automatically sends your emails to the correct targeted individuals based on your criteria.
Segmentation allows you to personalize your emails in seconds. By specifying whether the email is going out to new subscribers or loyal customers, individuals interested in a specific product or service or subscribers with a birthday that month, you can use your email marketing software to rapidly research your entire database and select the right email addresses for a given email blast. The email is then automatically sent to those addresses, leaving your staff with more time to devote to other tasks and your clients with a feeling of personalized attention. With email marketing software, you can also monitor if individuals are opening the email or not. If they haven’t responded in six months, send out a ‘We want you back’ email with additional incentives. If they still don’t respond, you can quickly and easily remove them from your database.
With email segmentation, you have more control over your email list. You can more effectively target your emails, getting a substantially higher return on investment as well as garnering a feeling of personalization that will inspire brand loyalty and trust, which is priceless.
Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns