In order for you to promote your Online Business and “make money online” it won’t to be long before you realize that you need to communicate directly with the clients on your list. Your business also needs to make sure that your marketing communications bring in revenue over and above the cost of those communications Email marketing is a dtcms great solution for building client relationships affordably, because it’s a familiar communication and it’s so cost-effective. Email also has a very high Return On Investment or ROI.
In other words, an effective email marketing strategy can generate a lot of sales for a relatively small investment of time and money. In order to get the highest possible return on your email marketing investments, you first need to understand where to use email in your overall marketing plans.
Instead of spamming people, use email to help convert current prospects into clients and current clients into raving fans. Use email to educate people about the features and benefits of your products or services, differentiate your business from your competition, and to ask for the sale (If you don’t ask, you don’t get. You can also use email to help increase client loyalty and referrals by sending emails that strengthen your relationships. Send them thank you emails, holiday greetings, and offer special privilege to make your clients feel like they’re appreciated.
You need to be aware that there are laws against unsolicited email, when you sending a marketing email you need the consent of the prospect you are emailing, and secondly you need to give them an option to unsubscribe. You also need to ensure that you include your physical address, (PO Box) is OK in the email. There is an industry standard of 1 or 2 clicks to opt out. Finally make sure you send relevant content information to your list i.e. about the subject matter they signed up to your list in the first place.
Let me talk about permissions subscription. Generally prospects will fill out an online form on your landing page or website providing you with their name and email address. Your auto responder Company will then send a confirmation email to your subscriber asking them to confirm their subscription. This is known as double opt in and is the safest way so you are complying with the anti-spam laws.
Your email list is an asset of your Online Business and you must protect it.
Here are a few ways that you can build your Online List:
1. Place an opt in form on every page of your website.
2. Directly from an individual. If some calls your Business ask them for permission to be added to your list.
3. Trade fairs, Seminars, Workshops. When you exchange Business Cards ask them for permission to be added to your list.
4. On your marketing material include a form to be completed for people to join your list.
5. Provide a mobile scan code on posters or text information, or provide a link on your social networking sites.