With all email marketing, the content of your emails is very important. There are a few key things to remember when writing your emails. When it comes to the content of your emails, you want to make sure your emails are distinguished from spam and junk-mail. One of the best ways to do that is to make your emails personalized. Some auto-responders offer a personalizing feature for email marketing campaigns. People are more open to an email that calls them by their name. e-darts No one wants to feel like you just see them as one in a herd or like a nameless number. People want to feel special and thus, I always suggest addressing email recipients by their name with email marketing. Also, make the email content as personal to their needs as possible. Secondly, you may want to consider avoiding email marketing campaigns during the holidays. People receive so many emails during the holidays that some just delete them without a glance. Therefore, I suggest you avoid later November and most of December. You can start up your email marketing campaign again around mid to late January. Overall, avoid all major national holidays when you do email marketing. Thirdly, the subject line of your emails is very important. This is where you hook the email recipient and get them to open the email. Make sure your subject line is a brief sentence summarizing your email’s content. People love the phrases “free” and “free trial” so if either can be used for the email marketing offer you are sending them try to use these terms in the subject line. These are typical words that sale and generate consumer interest. You may also want to try teasers like “A personal message for…” or “Members-only discount”. With email marketing, you want to grab their attention, make them sit up and notice.
Now, when it comes to your email’s content layout, remember to maintain consistency with email marketing. Your emails should reflect the design of your business or corporation. You want to be sure the email recipients connect the emails they receive with your particular business.
This can be done with the use of visual slogans or company logos. You want the image of your company or business to remain a constant both through your website and email marketing efforts. Additionally, in the body of the email always include your website address, reason for contact, and a call to action. I have learned it is best to be short and to the point with email marketing. No one has time to read long boring emails these days. People’s attention spans are getting shorter and shorter. With this in mind, you may have to tweak your emails from time to time to find out what is effective for your email marketing project. The point is to pull people to your website again and again. Don’t reiterate what can easily be read on your website just stick to the valuable new offer or information you can provide them.
The most powerful secret to increasing sales is email marketing. The key is being repetitive, consistent, fast, and personalized. Email marketing can double your web sales. Through follow-up marketing you can tap into your pre-existing customers and generate more sales. An auto-responder simplifies the whole process and puts your email marketing campaign on super auto-pilot. Email marketing is one of the most powerful techniques guru marketers use to optimize their business’ profit potential. Every marketer should try it; it is a proven tool for success.