I know you will agree with me that the internet and email have been with us for quite some time. funnykareltje Most of the generations that existed before the birth of the internet are gradually passing away. Hence, I can say that most of us were born in the “internet age” and as such are familiar with the usage of the internet and email. So I guess we have already moved past and are really in this “new age”.
As true as this conclusion is, the fact is that most individuals and companies are still naïve about the power and importance of email marketing, which has been adjudged as the best way of not only creating but also maintaining and sustaining the profitability of a business. And here’s why:
Why do people make purchases? In order to have and implement a successful email marketing campaign, you must understand why people make purchases. Basically, people buy a product or service to satisfy their “needs”, while others buy because of they just “want” it.
Although there are many factors affecting people’s decisions to buy, the most important reason why they bring out their money in exchange for that product or service is because they like it and have developed trust for the brand or person behind the product or service. This confirms the notion which states that “people buy people”, and this goes for any industry and the internet marketing industry is definitely not left out.
I am quite certain that you have come across different people on the internet who can be of help, the fact that you are reading this article clearly proves my point. So if you are a regular reader, am confident that you will find what I have to say useful and we would be able to relate in some way or the other.
For you to have a successful email marketing program, you must have a product or service which your target audience need or want. Email marketing is a great way for you to build relationship with people by enriching their lives by satisfying their needs with your product or service. Once you are able to do this, you do not only open the door for engagement and trust, you also have a list of people who will buy the product or service you are promoting if what you are offering solves their problems.
Another powerful saying I must also share with you is that, “there is money in the list”. This implies that as long as you have people who trust you on your email list, then you will always have a business and never run out of cash inflow. The biggest asset of any business is its email list and this is not just restricted to internet businesses. I am also talking about brick and mortar businesses and self-employed people.
An email list is so important that if you take away any number of buildings, vehicles and equipment, you can still make money if you have your email list. So you can only imagine how it is if it’s your business email list that is taken away. You have no potential customers to reach out to straight away. Email marketing is therefore the life-blood of any business and I want you to understand how important it is.
What I want to achieve with this article is simple. My goal is to give you the knowledge and tools you need to launch an awesome email marketing campaign. Without a shadow of a doubt, you will get results. No more beating around the bush. Let me show you tried and tested methods that you can apply to your business as soon as you finish reading this article.